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What Makes Progyny a Successful Fertility Care Platform: 3 Lessons

1 in 8 couples face fertility problems when trying to get pregnant.

Funding for women’s health startups has surged, growing more than 8 times from 2014 to 2018, and it shows no signs of slowing down.

Family planning is a booming area for healthcare startups.

This rapidly growing sector is fueled by changes in the workforce and increasing infertility rates.

Currently, over 40% of large U.S. employers—those with more than 20,000 employees—provide coverage for IVF treatment, and nearly 20% offer coverage for egg freezing.

Progyny, a healthcare company focused on fertility benefits, has emerged as a leader in this space.

Progyny is the first fertility benefits provider to go public.

What is Progyny?

Progyny Website

Progyny is a top fertility benefits management company in the US.

Founded in 2016, Progyny partners with large employers to provide fertility benefits to their employees.

In October 2019, Progyny went public, raising $130 million and reaching a valuation of $1.3 billion.

Today, Progyny’s services are used by over 460 major employers, offering coverage to more than 6.7 million people and helping them achieve their dreams of becoming parents.

How Progyny Works

Progyny offers a comprehensive suite of services designed to support individuals and couples on their path to parenthood through fertility treatments.

1. For Patients

Fertility Benefit Management: Progyny acts as a liaison between patients, employers, and fertility clinics. They handle insurance navigation, ensuring patients understand their coverage and out-of-pocket costs for fertility treatments.

Dedicated Care Coordinators: Progyny assigns patients with personal care coordinators who guide them through the entire fertility journey.

  • Clinic selection based on location, success rates, and patient preferences.
  • Treatment plan navigation, explaining different options and potential outcomes.
  • Appointment scheduling and communication with clinics.

Technology Integration: They offer a patient portal or mobile app (depending on the specific plan) for secure communication with care coordinators, appointment scheduling, and access to educational resources.

2. For Employers

Fertility Benefits Design and Implementation: Progyny partners with employers to design and implement comprehensive fertility benefits plans that can be customized to fit specific needs and budgets.

Reduced Costs: Progyny leverages their network and data to negotiate better rates with clinics and pharmacies, potentially reducing the overall cost of fertility care for employers offering the benefit.

Improved Employee Satisfaction: By offering fertility benefits, employers can attract and retain top talent, demonstrating a commitment to employee well-being and family building.

Data Analytics and Reporting: Progyny provides employers with anonymized data and reports to track program utilization and identify areas for potential cost savings.

3 Key Lessons from Progyny’s Success for Fertility Care Startups

Progyny solutions are built on the framework of the industry-leading fertility benefit, which has consistently delivered 8 years of superior clinical outcomes.

Their success story offers valuable lessons for other healthcare startups and companies seeking to improve the fertility care experience.

Here are 3 key factors that have contributed to Progyny’s rise: (3rd is most important)

3-Key-Lessons-from-Progynys-Success-for-Fertility-Care-Startups

1. Focus on Patient Experience

Progyny focuses on making fertility treatments as smooth and supportive as possible for patients.

They don’t just offer an app; they provide dedicated Patient Care Advocates who give one-on-one support, education, and guidance throughout the entire process.

Their benefits are flexible and fair, ensuring that every member gets the care and support they need.

With over 1,000 providers in more than 650 locations, Progyny offers unmatched quality, access, and convenience.

These features show that putting patients first is Progyny’s top priority.

2. Value-Based Care Model

Progyny’s approach goes beyond just providing access to fertility services.

“Our business model is dependent upon providing value to employers. And cost is only one element of value. The other, more important element is the outcome. We are much more focused on the experience our providers provide to our patients and the outcomes they create,” said Progyny CEO, David Schlanger.

Progyny provides value-based care through data-driven methods, including utilization management, proactive outreach to members, and detailed client reporting that offers unique insights into member outcomes.

3. A Personalized Digital Experience

Many fertility startups miss the mark on digital experience. It’s not just about having a mobile app.

It’s about understanding people’s problems, addressing their concerns, and offering personalized solutions. Progyny excels in this area.

Their app keeps members connected wherever they are.

It offers secure messaging, appointment requests, Rx tracking, and educational resources—all with a few clicks.

While other apps like Ava focus on tracking biological indicators for fertility planning, Progyny’s app aims to remove the stress and confusion from finding fertility services.

Progyny Portal: A Cornerstone of Patient Experience

Progyny

The Progyny Member Portal is a secure online platform designed to empower patients throughout their fertility journey.

Review

Progyny App offers a range of features that promote a seamless and supportive experience.

The Progyny Portal serves as a powerful example of how technology can transform the healthcare landscape.

By prioritizing patient needs, embracing transparency, and leveraging user-centric design, fertility care startups can develop innovative solutions that empower patients and contribute to a better overall healthcare experience.

How Technology Can Empower Your Fertility Care Like Progyny

To elevate your fertility care similar to Progyny, it’s essential to incorporate a mobile application into your digital strategy.

But make sure, a well-designed app can offer more than just basic services; it should provide a comprehensive digital experience for your patient.

For A Traditional Fertility Care

In today’s digital world, not having your services online could leave you behind.

People’s lifestyles are changing—they want everything at their fingertips.

Creating a telemedicine app for your fertility care will enhance your patients’ experience and reduce your administrative workload.

This app connects reproductive endocrinologists and fertility specialists with patients through chat, voice calls, and video calls.

Patients can easily communicate with their care providers anytime, anywhere.

Additionally, the app allows specialists to access patients’ medical records, enabling them to deliver better care with ease.

Building an app won’t take much time, see how we develop a robust telemedicine app in just 60 days for our clients.

For A Digital Fertility Clinics

It’s great to offer a digital experience for your patients, but technology has advanced further with AI enhancing care.

Move beyond traditional methods and integrate AI into your telehealth app.

AI can transform fertility care by providing personalized treatment recommendations, predicting patient needs, and improving diagnostic accuracy.

Embracing AI will not only keep you ahead of the curve but also shape the future of fertility care.

However, healthcare is complex & challenging.

Giving your AI project to a new developer can cause serious issues. Only experts can help you navigate this landscape.

We’ve learned this from implementing AI solutions for our clients. With over 10 years as a healthcare-focused IT company, our experience has helped us tackle AI challenges successfully.

In the last two months, we’ve implemented five AI-driven telehealth solutions for our clients.

Want Your Fertility Startup to Raise Big Funding & Become the Next Healthcare Giant?

The future of healthcare undeniably lies in technology.

Many fertility startups are creating apps and offering services.

But what will set your idea apart if you follow the same path?

You need more than just a developer for your app.

You need someone who understands healthcare inside and out, someone who shares your passion and vision.

You need a team that can conduct market research, assess the feasibility of your idea, identify gaps, and fill them with expertise and dedication.

That’s where we come in.

We are not just developers; we at SyS Creations are an army of business analysts, compliance professionals, QA engineers, and UI/UX designers.

We pour our hearts into every project, ensuring your app not only delivers services but also makes a real difference in people’s lives.

Imagine the impact your app could have—helping couples achieve their dreams of parenthood, making fertility care accessible and stress-free.

We are here to help you turn that vision into reality.

From a spark of an idea to a celebrated startup on Nasdaq, we will be with you every step of the way.

Connect with us, and let’s embark on this journey together.