A 2025 Guide to Building Your Own Direct-to-Patient Platform: Features, Examples & Benefits

1. Enhanced Patient Engagement

DTP platforms establish a direct communication channel between pharmaceutical companies and patients, fostering personalized interactions that build trust and improve satisfaction.

2. Increased Access to Care

DTP platforms can reach patients in remote areas or those with mobility challenges, improving access to care.

For instance, a DTP Phase IIb trial by Science 37 demonstrated faster recruitment (372 patients in seven months) and greater diversity in clinical trials.

This shows how DTP platforms can democratize access to clinical research and improve representation of diverse populations.

3. Improved Patient Adherence

Medication adherence is critical for better health outcomes. DTP platforms improve adherence through tools like personalized medication reminders and easy refills.

PfizerForAll, for example, allows patients to manage refills, receive prior authorization support, and directly connect with healthcare providers, making medication management more streamlined.

4. Streamlined Clinical Trials

DTP platforms help accelerate recruitment and retention in clinical trials.

Mike Sweeney, senior director at World Courier, highlights that patient recruitment and retention are the biggest challenges for sponsors, and DTP trials help address both.

DTP trials have boosted recruitment by 60% and retention by 95%.

5. Valuable Data Insights

DTP platforms provide real-world data that help pharmaceutical companies refine R&D and improve patient care.

Unite Genomics uses AI to analyze shared medical records, identifying care gaps and suggesting needed treatments.

This data-driven approach leads to targeted interventions that improve patient outcomes.

6. Cost Optimization

DTP platforms reduce the need for physical infrastructure and intermediaries, resulting in cost savings.

Clinigen, for example, has highlighted how DTP methods reduce trial timelines and costs, allowing companies to better allocate resources towards innovation and improving patient care.

These benefits demonstrate how DTP platforms are reshaping patient care and pharmaceutical operations, creating a more efficient, patient-centric healthcare model.

The patient portal is the foundation of a DTP platform. It should be easy to use and help patients manage their health information. This includes:

• Centralized Health Info: Patients should be able to access their medical records, lab results, medication history, and more in one place.
• Educational Resources: The portal should provide reliable, updated information about conditions, treatments, and medications.
• Communication Tools: Patients need a way to contact their healthcare providers easily, ask questions, and get timely answers.

This is particularly helpful for patients in rural areas or those with limited mobility. Important telehealth features include:

• Video Consultations: High-quality video tools for remote doctor visits.
• Secure Messaging: HIPAA-compliant messaging for scheduling and follow-ups.
• Remote Monitoring: Integration with wearable devices to track patient health remotely.

Medication management helps patients stay on top of their prescriptions. Key features of this component include:

• Online Prescription Ordering: Allow patients to request prescriptions and refills online, saving time and effort.
• Medication Reminders: Automated reminders help patients take their medications on time, improving adherence.
• Refill Tracking: Tools that let patients track and reorder medications in advance, with notifications about upcoming refills.

Data analytics help improve the platform by providing insights into patient engagement and treatment outcomes. This allows:

• Tracking Engagement: Measure how patients interact with the platform and its content.
• Monitoring Treatment Success: Track patient responses and treatment progress.
• Personalizing Experiences: Use data to offer a more tailored experience for each patient.

Keeping patient data secure is vital. A DTP platform must follow privacy laws and regulations to build trust. This includes:

• HIPAA/PIPEDA/GDPR Compliance: Ensuring patient data is securely protected.
• Data Encryption: Protecting patient information during transmission and storage.
• Regular Security Audits: Checking for vulnerabilities and ensuring continuous compliance.

We begin by helping you define your objectives and understand your target audience.

Whether your goal is to improve medication adherence, streamline clinical trial recruitment, or enhance patient education, we’ll work with you to design a platform that meets these specific needs.

For example, if you want to provide easier access to healthcare, like PfizerForAll, we’ll ensure your platform simplifies the process for patients, connecting them to relevant healthcare services.

With over 10 years of exclusive experience in health-tech, we are the right technology partner to bring your DTP platform vision to life.

We understand the importance of data privacy regulations like HIPAA and GDPR, and we prioritize secure, compliant platform development.

Whether you need a customizable solution or a scalable one, we’ll ensure the technology aligns with your current and future needs.

We understand that patient engagement starts with a user-friendly design.

Our team will collaborate with you to create a platform that’s intuitive and accessible for patients.

Through focus groups, surveys, and usability testing, we’ll ensure that the platform meets their expectations.

Our expertise in healthcare workflows ensures smooth integration with your existing systems, like CRM, ERP, and EHR.

We’ll help you create a connected platform where patient data is accurately captured and used to deliver personalized experiences.

Patient data protection is our priority.

We’ll help you implement industry-standard security protocols, including encryption, multi-factor authentication, and regular security audits.

With our experience, we ensure that your platform is compliant with all relevant regulations, providing peace of mind to both you and your patients.

We at SyS Creations don’t just build your platform and walk away—we’re with you throughout the journey.

Starting with a pilot program, we’ll gather feedback and refine the platform to ensure it meets patient needs. We’ll continuously assess performance and iterate to optimize features, ensuring long-term success.

By partnering with us, you gain a trusted healthcare IT partner committed to delivering a robust, secure, and user-centered DTP platform tailored to your goals.