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The USA is in a Maternal Health Crisis: Pregnancy App Development Can Change that

As per the maternal mortality crisis stats, “In 2020, 861 women were identified as having died of maternal causes in the United States, compared with 754 in 2019”.

Maternal mortality

It is crucial to note that the maternal mortality crisis rate in the USA is several times higher compared to other developed nations.

Black women maternal health

Moreover, black women’s maternal mortality rate is three times higher than white women.

And racism and discrimination are the primary reason behind that.

So, in this blog, we’ll explain how maternal health startups and investment banking companies are paying close attention to it and how pregnancy app development can tackle the billion-dollar problem with convenience and affordability.

What are the Primary Reasons Behind this Maternal Health Crisis in the USA?

Before discussing pregnancy app development as a solution, it is crucial to know on-ground problems.

The causes of maternal mortality vary as it depends on several factors such as the well-being of the women and pregnancy app solutions.

Top Reasons for Maternal Health Crisis in the USA are:

  • The shortage of maternity care providers compared to the number of births
  • The primary care system for maternal health is not so effective
  • Lack of access to postpartum care services compare to other countries
  • Poor mental health condition of the mothers
  • The USA is the only developed country that doesn’t guarantee paid leaves to mothers after childbirth

Now more than ever, the US government and the entire healthcare system must act to end this critical maternal health crisis by addressing those primary maternal health concerns.

A California-based maternal health startup recently raised $9.2 Million with the same vision.

So, let’s discover about it in more detail.

What is Mahmee?

Mahmee is a maternal health and infant health solution provider in the USA.

Mahmee believes that in the USA, maternity care providers are not able to connect efficiently with pregnant women because of the outdated care management system and lack of technology infrastructure.

But, Mahmee is closing those gaps between the patient and care providers with its patient-centric care services, result-driven technology, and big data.

In addition to this, it also offers a maternal and infant digital health toolkit for clinicians and healthcare professionals.


If you are planning to build a pregnancy app, Mahmee is the best source of business inspiration and motivation.

What Maternal and Infant Health Solutions Does Mahmee Offer?

The success of any pregnancy app development or maternal health app development depends on the array of solutions you are offering.

Talking about Mahmee, it offers the following solutions.

1. For the women:

In maternal health, the most critical aspect is to provide a patient-centric approach with flexible solutions.

For that Mahmee have a maternal health specialist team of doulas, lactation consultants, midwives, obstetricians, pediatricians, and nurses.

Women can easily connect with specialists in three ways: virtual care, in-home visits, and office visits.

Using Mahmee’s digital health platform, women can find care providers as per their conditions such as,

  • Family mental health concerns
  • LGBTQ+ families
  • High-risk pregnancy
  • Medicine advice
  • Single parenting and co-parenting concerns
  • Infant care concerns

2. For care providers:

Mahmee offers ultimate maternal and infant health digital solutions for care providers.

Its HIPAA-secure telemedicine platform is specially designed to enable healthcare providers and the entire healthcare system to focus on the quality of care experience.

Here are the highlights of their platform.

  • Telehealth platform for nurses, physicians, and healthcare professionals
  • Analyze, manage, and share patients’ information with the other care team members
  • Can integrate with the different EHR system
  • Insightful patient portal feature
  • Automated care coordination

How Does Mahmee Use a Pregnancy App Equipped with Telemedicine to Deliver a Patient-centric Approach?

Mahmee’s telemedicine platform supports women from pregnancy to childbirth.

Here is the entire guide for it.

First Trimester: Learn about early-stage pregnancy from an expert guide.

Second Trimester: Build a care team for regular appointments with care providers and other support groups.

Third Trimester: A maternal care expert monitors important health conditions such as blood pressure and mental health to develop an ideal postpartum care plan to prepare for childbirth.

Fourth Trimester: Regular follow-ups for postpartum care solutions.

Parenthood: Community-based program to get advice on nutrition and pediatric care.

How Can Healthcare Startups and Investment Banking Companies Solve this Maternal Health Crisis?

The most significant concern in a maternal health crisis is the shortage of care providers.

us healthcare labour shortage

Moreover, lack of access to postpartum care played a substantial role in the care providers’ shortage.

Maternal health deaths

You can clearly see that 52% of pregnancy deaths occur during postpartum care.

But, what is the reason behind the primary care provider shortage?

In one sentence, healthcare providers are suffering from burnout due to the COVID-19 pandemic.

As a result, maternal health startups must focus on postpartum care with the help of digital healthcare solutions such as telemedicine apps and pregnancy apps.

With the same vision as Mahmee, they can easily improve maternal care solutions.

Here are the benefits that showcase that developing a digital health solution such as a telemedicine app and pregnancy app can entirely help maternal health startups and most importantly women’s maternal health concerns.

  • Improves access to care and patient outcomes
  • Real-time health tracking which is most important in maternal health
  • More supportive and effective postpartum care solutions with virtual care
  • Cost-effective solution for women
  • Reduced live-in patient visits which reduce burnout among the primary care providers

Solving the maternal health crisis in the USA is not only limited to healthcare startups.

Investment banking companies also can support this current maternal health crisis with funding.

Providing funds to maternal health startups can benefit the entire healthcare ecosystem, care providers, and patients.

If you are still confused about telehealth maternal health solutions and pregnancy apps, here are the case studies you should read.

Explore the Case Studies – Telemedicine & Pregnancy App for Maternal Health

Several organizations have carried out successful pregnancy app development and implementation to transform maternal care delivery.

The following are a few case studies depicting their success stories and the rewards they receive.

Case study #1:

Departments of Obstetrics and Gynecology, George Washington University conducts a research study on the effectiveness of telehealth in OB/GYN.

After completing the research, they found that telehealth is the way to improve overall patient outcomes during and after the pregnancy.

Explore the entire case study: Telehealth Interventions to Improve Obstetric and Gynecologic Health Outcomes

Case study #2:

Henry J Kaiser Family Foundation conducts complete research on telemedicine use cases in maternal health.

In their case study, they also mentioned the maternal health crisis in the USA.

Moreover, they stated that a telemedicine platform can be beneficial in every stage of pregnancy care, especially in postpartum care.

Explore the entire case study: Telemedicine and pregnancy care

However, starting digital pregnancy care equipped with a telemedicine platform for maternity care is not only limited to the coding part.

Maternal health startups and investment banking companies must meet compliance laws to avoid hefty fines and crucial patient data breaches.

Furthermore, business strategy is also important as many healthcare organizations and startups are adopting digital healthcare solutions for women’s maternal health and beyond.

In one sentence, you need technical, compliance, and business expertise in one place for digital maternal health solutions and successful pregnancy app development.

How to Build a Pregnancy App? The Complete Process of Pregnancy App Development

To build a pregnancy app, you will need to follow these steps:

1. Define the target audience and the app’s features and functionality. This will help you determine the overall design and approach to building the app.

2. Create wireframes and mockups to visualize the user interface and user experience. This will help you design and plan the app in a way that is intuitive and easy to use.

3. Design and build the app, which may involve working with designers, engineers, and other professionals.

4. Test the app to ensure that it is user-friendly and provides accurate and useful information. This may involve conducting user testing and iterating on the design based on feedback.

5. Launch and promote the app, which may involve marketing and outreach efforts to reach the target audience and build awareness of the app.

It is important to note that building a pregnancy app can be a complex and time-consuming process, so it may be necessary to seek professional help or guidance from experienced app developers.

Additionally, it is important to ensure that the app provides accurate and reliable information, as pregnancy is a sensitive and important topic.

Technologies Used to Build Pregnancy App

Many different technologies can be used in the development of a pregnancy app. Some common technologies used in app development include:

1. Programming languages such as Java, Swift, or Python, which are used to write the code that powers the app.

2. Database technologies such as SQL or NoSQL, are used to store and manage data within the app.

3. Mobile development frameworks such as React Native or Flutter, provide a framework for building cross-platform mobile apps.

4. APIs (Application Programming Interfaces), which are used to integrate the app with other services or systems.

5. Cloud computing platforms, such as AWS or Google Cloud, can be used to host and manage the app.

6. Machine learning and artificial intelligence technologies, can be used to provide personalized recommendations or suggestions based on user data.

7. Data analytics tools, which can be used to track and analyze user behavior and app usage.

These are just a few examples of the technologies that may be used in a pregnancy app. The specific technologies used will depend on the specific features and functionality of the app.

Time and Cost to Build Pregnancy App

The time and cost to build a pregnancy app can vary depending on some factors, including the scope and complexity of the app, the development team’s experience and expertise, and the technologies and platforms used.

In general, a simple pregnancy app with basic features and functionality can be developed within a few months and at a cost of around $25,000 to $40,000.

A more complex app with advanced features and integrations may take longer to develop and cost more.

It is important to work with a development team to discuss your specific requirements and create a detailed project plan and budget.

This will give you a more accurate estimate of the time and cost to build your pregnancy app.

We Boost Healthcare Businesses’ Progress with our Healthcare IT Solutions

We are an Ontario-based healthcare-focused IT company.

With our 8+ years of hands-on experience, we help healthcare startups, healthcare providers, and healthcare enterprises build a solid market presence.

We serve them with our healthcare IT intelligence, understanding, and robust solutions.

For that, we have 50+ dedicated healthcare-specific team members that include app developers, healthcare integration experts, UI/UX designers, compliance specialists, business analysts, and QA engineers.

Imagine the outcomes when a healthcare IT passion, intelligence, and dedication work on the same project!

So, let’s talk to explore how and where can we fit our healthcare IT knowledge into your health tech vision!