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How to Provide Digital Mental Health for Students Like Mantra Health?

Quick Summary: Being a student is stressful. You can easily relate to this as you might have felt the same when you were a student. You had wished for help at your fingertip. But you didn’t receive it, right?

So, why not help students never feel stressed like we used to be? All you need is a vision to build a digital mental health platform like Mantra Health for university students.

In this blog, we will share everything you need to know to provide digital mental health for students like Mantra Health. So, let’s get into it.

Do students really need a mental health platform?


Mental health challenges in young adults are like the tip of the iceberg. You are able to see only 1% of what actual reality is.

Students are no longer just students. They do a side hustle, they expand their network, they live independently, they explore themselves but in more unsettling ways.

In other words, they live a cool but pretty chaotic life which the majority of them are not yet ready to handle. As a result, they become more vulnerable to the mental health crisis.

And if they do not find the right help and support at the right time, they end up making wrong choices like dropping out of schools or universities, separating from parents, isolating themselves, adopting wrong habits, and giving up on their dreams.


There are many solutions. But the most workable solution must always be the most accessible solution.

In other words, the solution must be accessible easily, affordably and fit into the lifestyle of the students.

Yes, we are talking about a mobile app or web app which students can use without stressing out and as a part of their lifestyle. All they need to do is either install the app on their mobile phones or access the web app from browsers.

Using this digital solution, students can set mental health goals, read and watch impactful resources, track their mood, get instant and virtual help from therapists, participate in community and get a totally new perspective on life.

So yes, there are challenges and there are solutions too. What we need to look for is something sensible, youth-centric and advanced solution like what Mantra Health is already doing!

About Mantra Health: A leading digital mental health provider for university students

Based in New York and founded in 2018, Mantra Health enables students to live a happy life full of gratitude using its digital mental health platform.

Its comprehensive and clinically-focused mental health programs are carefully crafted while keeping scientific and social proof for young adults.

Mantra Health partners with universities and schools to offer several purposeful mental health services to their students such as,

  • Virtual mental health treatment
  • Dedicated success team
  • Reporting and dashboard for on-campus care teams
  • Portal for students

Mantra Health App

More than 52 top universities have already tied up with Mantra Health. As a result, it has a user base of over half a million students.

In the last month, January 2022, the startup has raised $22 million in its series A funding round and recently, they have launched a referral program for postgraduate students.

Basic resources you would require to provide mental health for students like Mantra Health

The market is less competitive and problems are real. Meaning, you have a great opportunity to easily dominate the market with your youth-focused mental health startup.

If you believe the same and want to jump into it, these are the basic resources you would require.

1. A mobile app or web app

The most basic requirement to start a healthcare startup in the 21st century is a digital platform in a form of either a mobile app or a web app. Because that’s the only way to reach a large number of consumers very easily.

In case you’re wondering, mobile apps and web apps are two different things when it comes to development and working. For example, building a mobile app costs 25 to 40% more than building a web app. However, mobile apps deliver a wow experience and open on mobile phones separately unlike web apps which open only in web browsers.

The following table will help you understand more about mobile apps vs web apps.

Mobile App vs Web App

2. Profitable business model

Even the most advanced and robust digital platforms for mental health do not perform well in the real market and help you make money if you don’t have an outstanding business model.

Because ultimately it’s your revenue streams that make you earn dollars and it’s your value proposition that helps you acquire customers.

Without finding and executing proper revenue streams and achieving value propositions, nothing will work in your favour. Thus, spend some great time setting up a profitable business model.

Here are some tips from our business analysts to help you in setting up a business model.

  • Always generate multiple revenue streams as surviving on only one revenue stream is rare now.
  • For every revenue stream, there must be at least 10 value propositions.
  • Don’t focus only on students. Make their parents, healthcare providers and universities an active part of your mission.
  • Build a separate strategy to earn the trust of your target audience with clinical evidence and clinical use cases.
  • Focus on modern-age mental health challenges of students rather than solving most common mental health issues.
  • Focus more on selling experiences rather than your service.
  • To keep operating costs low, adopt automation in your organization.
  • Build a strategy to reach the break-even point as soon as possible and go profitable.
  • Give priority to customer service. Use chatbot-like technology to solve customer queries within seconds.

3. Healthcare providers or therapists

One module of digital mental health for students is virtual care. So, to provide virtual care to students, you must have healthcare providers or therapists registered on your platform with whom students can book appointments and receive virtual mental health consultations from anywhere.

Here, you have two options. You can either let individual healthcare providers register on your platform or you hire your own team of healthcare providers.

The majority of low to medium-scale healthcare startups nowadays tie-up with individual healthcare providers and create their profiles on digital platforms as it helps in saving operating costs.

But once your startup goes large-scale, you must build your own team of healthcare providers to ensure consistency in care and keep control in your hand.

A list of common and advanced features you must add to your mental health app for students

Basic features:

  • Login/sign up
  • Profile
  • Set goals
  • Goal tracker
  • Sleep and mood tracker
  • Medication management
  • Book appointments with therapists
  • Video or chat consultation with therapists
  • Soothing music
  • Resources around mental health
  • Payment /insurance/ health cards

Advanced features:

  • Chatbot
  • Gamification
  • Rewards for achieving targets
  • Dashboard for parents
  • Community
  • eCommerce

How to make money with a mental health app for students?

You can always generate unique revenue streams. But these are some common and profitable revenue streams suggested by our business analysts.

  • Freemium model

Under this model, you let your users use some of the basic features of your app for free of cost and charge a fixed fee for using advanced and premium features.

  • Telemedicine

You facilitate users to book virtual consultation sessions with therapists and charge them on the basis of per visit. You can also charge extra for virtual visits on weekends and on holidays.

  • Subscription plans

You can launch several subscription plans for users to receive exclusive mental health care multiple times by paying a fee only one time. You can start subscription plans for virtual care, meditation, exclusive resources etc.

  • Universities tie-up

You can tie up with different universities and schools, provide them with a dashboard along with free access to your platform to their students and in return, you charge a fixed fee per student from university or school.

How to build a mobile app or web app like Mantra Health for students’ mental health?

If you think, app development is only about coding. You are wrong. Because it is a result of these 17 steps.

App development process

Anyway, how much does it cost to build a mental health app for students?

We’re an Ontario-based healthcare-focused IT company. We have been dealing with healthcare app UI/UX, development and testing for more than 7 years.

Talking about the cost of building a mental health app, we don’t want to give you any rough numbers without knowing your exact requirements. Because that will somehow mislead you.

So, we would go for a more reliable and real approach – you share your requirements with us and we will give you a free personalized quotation.

We also promise to deliver clinical value to your mental health platform as our team has ultimate expertise in building healthcare apps.

Our team includes healthcare app developers, UI/UX designers, business analysts, compliance specialists and QA engineers. This way, we provide a complete solution.

We believe in delivering peace of mind along with exceptional products. That’s why our post-project-delivery support is also very impressive.

So, we would like to welcome you for having a discussion on your vision with our healthcare tech team! You will get very great new ideas and access to our team who understands healthcare.