Quick summary: Women’s health is one of WHO’s highest priorities!
College women struggle a lot with their health care needs. And a hard to access healthcare system is one of the major roadblocks for them.
But, women’s digital health startups are opening new doors for college students to get the ideal care they need with ease.
Here is the latest example!
Women’s health is a big concern!
Women confront a vast number of healthcare challenges. In fact, women have a higher risk of developing certain diseases than men.
It is important to focus on women’s health as they are the backbone of the families.
But, due to the broken leg of the healthcare system, it’s complex for women to access quality care services.
In other words, the old-age ecosystem restricts healthcare professionals to provide ideal care solutions.
Here are the two major health concerns among women.
1. Poor mental health
“One in five women (19%) experience a Common Mental Disorder compared with one in eight (12%) men”.
Stress, depression, trauma, anxiety and addiction are the most common mental health concerns among women, especially college women.
Poor mental health impacts them in various forms. For instance, the inadequate mental health of college women results in – poor academic performance, decreased socialization, dropping out of college or sometimes suicide.
2. Physical and reproductive health
Here are the most common physical concerns of college women.
It’s not easy to maintain sufficient well-being while suffering from the above physical and reproductive health concerns, especially chronic conditions. Getting high-standard care services during the early stages is essential for women in order to live a full lifespan.
The problem is real. But no one has dared to do something about it
Means, it’s a big opportunity for women health startups
Digital healthcare solutions are taking place in women’s healthcare needs.
Let’s understand with a simple example of mHealth apps.
- Over 50% of pregnant women use mHealth apps
- It helps in identifying the potential risk during pregnancy.
- It also assists in addiction recovery and overcoming various mental health illnesses.
- Comprehensive help in menstrual health
The most interesting aspect here is – the healthcare industry is experiencing rising gender-specific needs. Means, women are more likely to choose digital healthcare platforms that only offer women-centric care solutions.
Women’s digital health startups: A lucrative market!
The global market is positively responding to women’s health startups.
As per the Globe News Wire, “The Global Women’s Digital Health Market size was estimated at USD 4,291.22 million in 2021 and expected to reach USD 8,618.65 million by 2027”.
And here is the U.S. market overview.
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We have observed and also engaged in several women health startups as a healthcare IT company. And this is what the essence of every successful healthcare startup.
1. Dedicated healthcare professionals as per the care needs of customers
Just imagine the outcome when a dedicated healthcare professional helps women in their entire care journey.
This approach enriches care outcomes along with helping in retaining more customers to your women’s health startup.
2. Build an expert team around every customer
Let’s understand with a quick example.
Ideal prenatal care is essential to keep the mother and her baby healthy.
Developing a dedicated care team around the mother such as obstetricians, gynecologists, midwives and nurse practitioners helps women to get everything they need in one place.
3. Offer 24/7 virtual care solutions
There is no ideal time to get treatment, especially when women are suffering from chronic conditions or having a pregnancy period.
24/7 virtual care support ultimately gives them peace of mind and high ROI to your startups.
4. On-demand appointments and care solutions
A solution to offer a quality patient care experience in the true sense!
On-demand appointment booking lets women connect with the virtual care provider in real time.
This approach assists you in drawing the attention of more customers while at the same time improving patient satisfaction.
We turn ideas into action with our health tech, business and compliance expertise!
Based in Ontario, we are a healthcare-specific IT company.
Means, we only strive to scale up the business vision and care approaches for the healthcare industry.