Please note: When we talk about Tinder, we are not talking about typical Tinder things what it is known for. Instead, we are talking about making connections, finding emotional support, sharing knowledge, and emerging as a better you – with the help of someone just like you!
Someone is finally taking the concept of Tinder to the next level – the niche-specific approach
If you see things from a different perspective, Tinder is not an app. It is a concept. A concept of matching people having similar interests.
You can take this concept of Tinder and fit it into anything.
For instance, dating apps for doctors, dating apps for cancer patients, dating apps for CEOs, dating apps for travelers, dating apps for yacht owners, etc.
This approach is called niche-specific when you, unlike Tinder, go specific and build a niche social platform for people limited to 1 or 2 social, financial, or educational backgrounds.
Founded by 25-year-old Ethan Serbantes, OfftheGrid is a travel-niche-specific social platform where travelers find people having the same interest in travel, share their experiences, and vote the travel images and videos by swiping left or right, much like you do on matches.
This is a very interesting move. It keeps users engaged in the app and gives them a sense of achievement when they finally reveal other information about the place.
Why is Tinder not considering going niche-specific?
There are mainly two types of companies including startups – one whose target audience is specific to one niche and another whose target audience is very general.
Going niche-specific is a new trend as it enables startups to understand the requirements of one particular user group in a more easy way and this leads them to serve users better.
However, companies or startups that emerged after the great recession of 2009 chose the bulk market to target as opportunities were massive for them – being the early birds.
These startups include Uber, Tinder, Airbnb, etc.
For them going niche-specific means a downgrade as it is too late for them to adopt this new trend.
Can you ever imagine Uber allowing only women to book a taxi? Or only seniors? No. If it does the same, it cannot survive.
But it is very sure that if they had to start a new startup now, they would have adopted a niche-specific approach only.
Another factor that decides the approach of new startups is the competition in the existing market.
If you now build a Tinder-like app with the same features and concept, you of course cannot survive the competition against Tinder.
But if you build a Tinder-like dating app for doctors, you can emerge as the sole player and not as a competitor of Tinder.
Meaning, if there is already a dominating player, you must go niche-specific, and if you are an early bird, go for a very large target audience.
Dating apps for doctor or healthcare dating app: Is it investable?
Yes. Why not?
Ideas: If you are serious about building a healthcare dating app, here are the top ideas you must explore
As discussed earlier, don’t consider Tinder as an app. Consider it as a concept. That’s how you can come up with several fresh healthcare app ideas.
Keeping matching in mind, we have discovered the following top ideas.
ForeverX is the dating app for healthcare providers: We just love it! Here is why
The best thing about Tinder is its swiping feature: So, why not implement it in your next healthcare app?
Tinder got popular because of its unique swiping feature.
With this feature, it has become very easy for people to use the app.
So, why not consider using the same feature in your next healthcare app?
It can take your app’s user experience to the next level.
To give you an idea of how it would look, we created an appointment booking app design.
Here, users can just swipe left to go through several available doctors’ profiles and select to whom they would like to send appointment requests with just a right swipe.