Quick summary: In his recent interview, Walmart’s Chief Product Officer, Meng Chee, explained Walmart’s ongoing plan to build a lifestyle super app that is more than just a shopping experience.
Walmart is currently putting all efforts to bring business, health, wellness, financial and auto care services under its one super app.
This complete lifestyle package enables users to satisfy their multiple goals through the same app. This is why such super apps are sometimes also called multi-purpose apps.
But the question is, why top brands are putting all their efforts to build super apps and what’s its potential in the healthcare industry.
What are the benefits of having super apps?
Let us clear your doubts with a simple example.
Suppose, you are running a milk shop, only selling milk to people.
You every day attract 100 customers and the average customer spending is $5. Meaning, your everyday revenue is $500.
You notice that out of 100 customers, almost 80 customers also purchase cookies but from the shop next to yours as you are not selling cookies and they want it with milk.
So, you do some little math.
If I start selling cookies as well, the average customer spending will increase to $7, so does my revenue to $700 per day.
And since I already have the infrastructure and resources (shop, suppliers, staff) ready for expanding my selling items, I won’t have to invest more and spend more time.
App owners think the same way.
They already have an app, staff and a user base. So, if they expand their service offerings through their apps, users would spend more and app owners make more money.
The best example of a super app is a GoJek app which offers more than 23 services from the same app and is valued at over $30 billion.
Will the concept of super apps work in the healthcare industry?
Yes, it will. In fact, it has already been working.
In 2020, during the peak of pandemic time, we have experienced several healthcare startups raising funds and introducing more services or offerings one at a time.
Following are some examples.
Just came across $DOCS (super app / digital platform for US physicians) and I wonder why a version of such an app does not seem to exist in other countries?
Even if not a standalone platform, the social network element could be part of a CaaS platform for healthcare. pic.twitter.com/7jJTJQG3Pm
— Chirag Modi (@modic123) December 31, 2021
So, now when you know the market feasibility of a healthcare super app, let’s discuss a few healthcare super app ideas you must consider to build a healthcare super app.
Top super app ideas for the healthcare industry to build a healthcare super app
Our business analysts everyday deal and talk with healthcare professionals, healthcare entrepreneurs, and government agencies. And what they have discovered is very interesting.
How to build a healthcare super app?
We’re an Ontario-based healthcare-focused IT company and we want to say you something.
App development is not only about coding. In fact, coding is only 20% of app development.
The rest 80% includes discovery, documentation, workflows, UI/UX, (development/coding), QA, compliance audit, pilot and launch.
That means you don’t need only developers. You also need business analysts, compliance specialists and UI/UX designers.
And this is where we play our role.
We accommodate healthcare-specific app developers, designers, business analysts and compliance experts.
By healthcare-specific, we mean that all of our team members have only been working on healthcare projects since the first day of their professional careers.
With our specific knowledge of the healthcare industry, we can help you with all your technical, business and compliance requirements like no one else can do.
Because, they are jack of all trades, but masters of none. And we are masters of healthcare and that’s enough for us! (And I think, for you as well!)
In case you’re wondering, here is our outcome-driven process for healthcare super app development.