The business perspective of Deezer launching a separate meditation app named Zen

The following are the words from the team leader leading, assessing, and strategizing our healthcare clients’ business operations at SyS Creations.

“By 2030, the mental well-being mobile app market will reach a whopping $17.5 billion.

And it is also estimated that meditation and yoga apps will have a high influence on the market value of mental well-being apps.

So, it is pretty obvious, that when you have such a future-oriented plan to take a huge bite of this billion-dollar market, you of course need a separate mobile app – rather than just a meditation app module integrated with a music streaming app.

Not only this, but Deezer had some problems with its existing app. The company had lost almost 300,000 subscribers as per its official H1 2022 results.

So, to quickly increase the user base and keep its investors interested in its path ahead, Deezer had one feasible solution – launch a new product and gain users from it.

And that’s what Deezer did. In fact, all startups follow this strategy – they expand their current service set by either upgrading their existing tech or investing in new tech.

One example we would like to give is PocketPills – a Canadian online pharmacy startup. During the pandemic, PocketPills expanded its service set by introducing telemedicine service – but from the same app.

And there is a reason behind that. All users using PocketPills for its online pharmacy services are most likely to require telemedicine services too.

But in the case of Deezer, the majority of people using its music streaming service do not have to do anything with meditation and yoga.

So, there is no aligned interest. It will only create conflict between users wanting music streaming app and users wanting a meditation app.

Overall, Deezer has future plans – revolving around meditation – which they want to achieve without disturbing its current plans with its music streaming service.”

The technical perspective of Deezer launching a separate meditation app named Zen

The following are the words from the CTO – whose knowledge is very crucial as he has successfully built a tech stack for a total of 8 meditation app development projects at SyS Creations.

“Well, technology is both daunting and fruitful. Let me prove it.

Deezer app already has a very impressive yet complex tech stack. Here sharing details of its tech stack.

Now the problem is, the meditation app module is also very complex. You cannot randomly fit it anywhere, especially with the enormous tech stack of Deezer.

If not goes as per the plan, the performance of its existing app can also be negatively impacted.

Not only this but it can add several more challenges in terms of performance, load balancing, regression testing, and database management.

Zen app by Deezer also has a large feature set. Adding it to the existing app is equivalent to building and then integrating a completely full-fledged new app into an already complex app.

This is not a type of idea any CTO would promote. It is a complete waste of time and resources with no guarantee of success.

The only practical solution is – building and running the Zen app separately from the Deezer app.

The moral of the story is – the problem is not with the integration, but with the scale of an existing app and newly built modules of the meditation app. They can’t exist in the same silo – technically – just because of their huge scales and different nature.”

The compliance perspective of Deezer launching a separate meditation app named Zen

Compliance influences meditation app development on a large scale. So, these following words from our compliance team lead would help you a lot in terms of grabbing some useful knowledge.

“It is good to see healthcare companies are finally understanding the gravity of being compliant with applicable data privacy laws.

The case of Deezer is pretty straightforward.

Currently, Deezer is an online music streaming service providing app.

Not even in the parallel universe, any healthcare-specific data privacy laws can apply to it as it is not dealing with the clinical data of users.

But if Deezer had added the meditation app module in the same existing app, its entire organization and tech infrastructure would have come under the radar of healthcare privacy laws.

And this would have become very complex for them to manage. Because making a new app or app still under development compliant with data privacy laws is quite easier than making an already launched and complex app compliant with data privacy laws.

So, the most feasible and easy solution they had was to build a separate app for meditation where the app would handle clinical data of patients (users) in ways suggested by applicable data privacy laws.

With this move, they have saved tremendous effort, cost, and time as now they only have to look after their meditation app and its database.

In essence, Deezer has launched a separate meditation app and chose not to integrate it with its existing non-healthcare app because the startup knows the importance of PHI privacy and security and how difficult it is to attain.”