Quick Summary: The idea of taking your pharmacy business to e-commerce is not new. But during the pandemic, it emerged as the extremely popular way to purchase medicines due to the Covid-19 restrictions. Consumers seem to be turning to online pharmacy platforms due to their convenience, low cost, and other benefits.
Now in the post-pandemic world, online pharmacy platforms are not just a convenient way of taking prescriptions and delivering medications to patient’s doorsteps. In the age of digital health care, the role of pharmacies and pharmacists is evolving, making it vital to take your pharmacy business online.
However, if you still have doubts about why to take your pharmacy online or start an online pharmacy? Continue reading to find your answer.
However, if you still have doubts on why to take your pharmacy online or start an online pharmacy? Continue reading to find your answer.
Why start an online pharmacy in the USA?
Today, consumers are prioritizing their health and wellness like never before. According to the study conducted, the global online pharmacy market is expected to reach USD 202.3 billion by 2027 with a CAGR of 16.8%, during the forecast period from 2021-2027.
Further, the “U.S. Online Pharmacy Market- Industry Outlook and Forecast 2021-2026” report shows a rise in Direct-To-Patient drug sales, increased demand for advanced eCommerce technologies, and high adoption of e-prescription among US customers.
To stay up in the pharmacy business, owners must understand the need of going online with the eCommerce platform.
Benefits of developing an online pharmacy application in the USA
Investing in online pharmacy platforms can drive your pharmacy business towards excellence and provide the following benefits for consumers and business owners.
Online pharmacy app development: Types and key features
Top online pharmacy apps in the USA
How can you make more money by adding pharmacy eCommerce features to your online pharmacy platform?
To build a holistic model of an online pharmacy platform, one must consider all stakeholders including customers, pharmacists, manufacturers, doctors, insurance, and physicians. To better understand this model, we can take a previous example of a Pill Pack online pharmacy service by Amazon.
The business model combines insurers, pharmacists, manufacturers, and customers in the one-loop to deliver better care. So if you are contemplating building the best online pharmacy delivery app you can get the idea from the above top pharmacy apps in the USA.
In all three apps, you can see most of its features are taken from the eCommerce service such as on-demand delivery, customer support, add-to-cart features, add discounts and coupons, and so on.
Taking your pharmacy business online with eCommerce features provides you with faster and better outcomes. Moreover, it gives you full control over your business and empowers you to make better decisions with its analytical features and insights.
And most importantly, you can sell multiple healthcare and wellness products online including perfumes, supplements, oral care items, skincare items, OTC medicines, senior care items, etc.
This will allow you to double your revenue streams which ultimately results in double revenue.
How can you ensure medication safety for your online pharmacy platform?
Medication safety is an essential component of patient safety.
It refers to the measures taken to prevent medication errors and adverse drug events (ADEs) that may occur during prescribing, dispensing, or administration of medications.
Medication errors occur due to a variety of factors:
- Miscommunication between healthcare providers
- Lack of training
- Incorrect packaging
- Lack of knowledge
- Inaccurate medication labeling
These errors can often result in adverse drug events (ADEs) that can range from mild side effects to severe reactions that can result in hospitalization or even death.
Ways to achieve medication safety in your online pharmacy platform are:
The compliance requirement for the online pharmacy platform development
Growing drug shortages and poor regulatory compliance are a threat to online pharmacies and the entire healthcare system. According to a recent survey conducted in 2021 by the US National Association of Boards of Pharmacy (NABP), found that nearly 96% of websites selling prescription medicines were acting unlawfully.
However, the number of customers that are preferring to buy online medication in the US is rapidly increasing. Even though the demand is high, medicines are not like buying groceries and fashion accessories, patient life is at stake. Therefore, there is a strong reason behind the regulation of online pharmacies.
Alliance for Safe Online Pharmacy has to call USA policymakers to reform drug importation policies. It has also been critical in the introduction of the regulation of patient data protection. So that criminals can not buy patients’ information from the domain to carry out illegal activities and online scams.
App compliance with HIPAA is more secure as it will keep all your patients’ data highly secure. HIPAA has several technical requirements which your app must address. Basically, HIPAA governs the way you are storing, using, and sharing the personal health information of the patients. Meaning, if your app is compliant with HIPAA, your app will automatically become more secure.
How can we help you to build an online pharmacy platform with eCommerce features?
In the third wave of digital eCommerce, the role of pharmacies and pharmacists has drastically evolved and still has a great potential to change the economics of pharmacies.
If you are planning to be a part of this transforming ecosystem, it’s time to move forward and make smart decisions for your pharma business. You can build an app according to your requirements and business model and choose between a web app, mobile app, cross-platform app, MVP app, etc.
We at SyS Creations can help you to make better decisions about your app development. We are a healthcare-focused IT company with expertise in healthcare enterprise consultation, app development, designing, and analytics.
Our team includes healthcare app developers, UI/UX designers, business analysts, QA engineers, and healthcare compliance specialists who have solid experience in the healthcare domain.
What makes us unique is our healthcare knowledge, Canadian quality of work, American quality of innovation, QA process, and post-app launch support.