Skip to content

Dutch – A Telemedicine Veterinary Platform – Raises $20 Million: Top Lessons to Learn from Dutch to Build Vet Telemedicine Solution

Quick summary: The whole idea of telemedicine or virtual care is to make access to care more rapid, convenient and affordable. People had lots of options to receive virtual care for themselves, but when it comes to their pets, they ultimately had a single choice – travel with their pet to the nearest veterinary clinic and wait in a queue. So, to eliminate this scary part from pet ownership, telemedicine has been extended to pet care. In this blog, we will discuss the top strategies of Dutch which is a successful telemedicine veterinary platform and will also share how we can help you build your own vet telemedicine app.

Is the idea of telemedicine veterinary really solving the problems of pet owners?

Yes, it is but to answer this question in detail, let us list out each problem pet owners are facing and how a vet telemedicine platform solves each of those problems.

Problem #1: Pet owners have no knowledge of pet health issues.

We humans have basic knowledge of what to do in the case of common and mild illnesses such as fever, cough or chills. So, we can manage to treat ourselves with remedies available at home or with over-the-counter drugs.

However, when it comes to pets, pet owners don’t have awareness or knowledge of what is happening with their pets, what causes those illnesses and majorly, what to do in such cases.

How does telemedicine solve this problem?

Pet owners have instant access to vets. They can have either call, chat or video calls with vets and get expert advice or prescriptions without even leaving their home.

In addition to this, pet owners can read medically reviewed resources and get a basic understanding of pet care and pet health issues.

Problem #2: Pet owners have to travel to vet clinics with their unwell pets.

This is a very major problem which is discomforting too. The situation gets worse if a pet owner lives in a remote area and he has to travel very far to see a vet.

How does telemedicine solve this problem?

Open a vet telemedicine mobile or web app, book an appointment, have a virtual call with a vet, receive a prescription, select the nearest pet pharmacy, and receive medicine at the doorstep. This is as simple as 1,2,3!

Problem #3: Vet visits are costly!

A general consultation or exam at a vet clinic costs somewhere between $100 to $150. In addition to this, pet owners have to bear the cost in the form of time they waste travelling and waiting in the queue.

How does telemedicine solve this problem?

A virtual visit with a vet costs almost 60% less than an in-person visit. For instance, unlimited video chats with a licensed vet start from just $15 per month at Dutch. Online pet care also enables pet owners to save travelling time and cost.

About Dutch, vet telemedicine platform which has recently raised $20 million

Based in San Francisco and founded in 2021, this very young startup has raised $20 million at the valuation of $25 million in its series A funding round. Forerunner Ventures and Eclipse Ventures led the round.

With its team of licensed vets, Dutch offers telemedicine veterinary care to pets & their families and makes pet care more accessible, rapid and affordable.

Joe Spector founded Dutch, inspired by this personal experience. In this interview with TechCrunch, he said that he saw his brother’s dog left untreated for its anxiety issue and then he realized the real need for a digital vet care platform.

He further said in his TechCrunch interview, “Like tens of millions of other Americans, my wife and I got a pandemic puppy. Even though we’ve been using telemedicine for ourselves and our kids during the lockdowns, I realized that pretty much any interaction I would need for my new pup would require me dragging him to the vet’s office, which is not only expensive but time-consuming. It didn’t make sense that humans and even babies could chat with a doctor online and get medications prescribed, but pet parents could not. I realized there was a much-needed opportunity to create a modern form of accessible, high-quality and trustworthy veterinary care for everyday ailments.”

Dutch virtually treats almost all pet health and wellness issues including allergies and anxiety.

Planning to build a telemedicine veterinary platform? Here are the top 4 lessons you can learn from Dutch

Let us remind you again that Dutch has raised $20 million within the 7 months of its inception. This simply means that Dutch must be doing something uniquely that investors have put trust in it. So, let us reveal some of the strategies of Dutch which you must learn if you’re also having the same plan to build a telemedicine platform for pets.

Lesson #1: Build trust among users from the first encounter

One of the major challenges all health tech startups are experiencing is a lack of user trust in modern care delivery methods such as mobile apps, chatbots, voice assistants.

Many of the users still believe that virtual care isn’t as good as in-person care. To change this very wrong perspective of users, you have to build trust among them. And it is crucial to build trust from the first encounter point.

To build trust, you should give reasons and share what you are doing which can benefit users. For instance, Dutch highlights ‘licensed veterinarians’ and its very affordable pricing plan ‘$15 per month’.

Here, Dutch is giving reasons to users to trust its service with real things which benefit users.

SyS

Lesson #2: Deliver less, but deliver what matters to your users

You must have a lot of things to deliver but the fact is, users don’t give a damn to your 60 to 70% of things.

Why? Well, they have certain expectations before even coming to your online platform and they always look for your services or features which have the potential to satisfy their expectations.

For example, when users visit your virtual pet care platform, they have 3 major expectations.

  • There must be easy access to vets
  • Without providing many details
  • With the flexibility to reconnect with the same vet

If you present your services or platform features in such a way that will make users realize that you are meeting their expectations, they will become your customers.

That’s exactly what Dutch is doing.

SyS

Lesson #3: Make sure users don’t feel helpless

You have all the resources – be it a robust online platform or a team of vets. But all these resources are useless if users don’t get solutions to their problems.

For instance, if a pet is having early signs of dementia and his owner considers using your online pet care platform to get help but you aren’t able to help him. In such a situation, he will feel helpless and here, you will lose your one user. Because now he will never return to your platform.

To avoid such a situation, you have to identify all pet care issues and try to solve all of them.

Talking about Dutch, it never makes its users feel helpless as it has successfully identified real pain areas of pet owners and aims to solve all of them. And the best part is that the Dutch team is highlighting what they are doing!

SyS

Lesson #4: Don’t leave users halfway

During the initial days of the virtual care era, all telemedicine platforms used to provide only virtual medical consultations to users. To purchase medication, users had to get out of their homes or use some other app or platform to order it online.

This is what we call ‘leaving users halfway’.

But now, telemedicine platforms are integrated with online pharmacies that facilitate users to receive care and medication through the same platform.

Dutch is following the same strategy. In addition to virtual veterinary consultations, it also provides medication. This not only offers a remarkable user experience but also adds one more revenue stream.

SyS

We have multiple development opportunities for you because we are a healthcare IT company!

We’re an Ontario-based healthcare-focused IT company. Being a healthcare IT company, we have only been working on healthcare IT projects for 7+ years.

Our team includes app developers, UI/UX designers, business analysts, compliance specialists, and QA engineers.

Telemedicine is a technology we have been dealing with prior to the pandemic. Because we had acknowledged its use cases when no one was even talking about it.

And thanks to our years of experience in telemedicine, we have multiple development opportunities for you.

Opportunity #1: White-label telemedicine app

To help providers acquire their own telemedicine platform during the pandemic time, we have launched a very feature-packed and compliant white-label virtual care platform. You can customize it as per your needs and skip 70% of the app development lifecycle.

Opportunity #2: MVP app for your online pet care practice

An MVP app contains only basic and useful features with which you can test the app with real users while keeping financial risks low. And once you test it, you can upgrade existing features and add more features based on real user feedback.

Opportunity #3: Progressive web app (PWA)

PWA opens on web browsers but it has features and UI/UX similar to mobile apps. When you have a low investment cap, you can consider going for this development opportunity.

If you’re finding this confusing, don’t worry. We will solve your all doubts in our first discovery call!