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Build a Successful Health & Wellness Platform Like Sharecare in 2024

In today’s tech-driven world, health and wellness platforms are essential tools for managing our well-being.

These platforms offer users a variety of features designed to support their journey to better health.

They provide personalized health insights, interactive tools, and educational resources to help users make informed decisions about their well-being.

With access to expert advice and integration with wearable devices, users can track their health and get tailored recommendations.

A Thriving Market with Growing Demand

The global wellbeing platform market is set to grow significantly.

It’s expected to reach $92.3 billion by 2031, up from $64.5 billion in 2023.

This growth represents an annual increase of 4.5% from 2023 to 2031. Key drivers of this expansion include advancements in technology.

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Similarly, the corporate wellness software market is also growing.

In 2023, it is valued at $554 million.

By 2033, it’s projected to exceed $1,043 million, reflecting a yearly growth rate of 6.5%.

The highest revenue growth is anticipated in on-premises corporate wellness software, which is expected to maintain a 6.5% annual growth rate from 2023 to 2033.

Sharecare: A Pioneer in Digital Health

Sharecare: A Pioneer in Digital Health

Launched in 2010 by health innovator Jeff Arnold, Sharecare was founded to address the fragmentation in healthcare.

It offers a comprehensive platform that allows users to track their health metrics, access personalized health information, and connect with healthcare providers seamlessly.

The platform stands out with its holistic approach to health management.

Users can find everything from fitness tracking and medication reminders to mental health resources and telehealth services.

With over 100 million users and partnerships with major health organizations, Sharecare has made significant strides in the digital health space.

It combines innovative technology with a user-friendly interface to deliver a personalized and engaging health experience.

Sharecare’s robust data analytics and AI capabilities also help in providing tailored health recommendations, further enhancing user engagement and outcomes.

The Secrets Behind Sharecare’s Success: What You Can Learn

Sharecare’s success comes from its user-friendly and all-in-one approach to health management. Here’s how it works:

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1. Personalized Health Insights

Sharecare gives users tailored health advice based on their individual data, helping them make smart choices about their health.

2. Interactive Tools

The platform features health assessments, symptom checkers, and wellness trackers to keep users informed and engaged.

3. Expert Access

Users can easily reach out to healthcare professionals through secure messaging and virtual consultations.

4. Comprehensive Resources

Sharecare offers a wide range of educational materials, like articles, videos, and community forums, to support users in their health journey.

5. Wearable Integration

The platform connects with wearable devices to track fitness and health data effortlessly.

Core Components of a Successful Wellness Platform

To create a standout health and wellness engagement platform, you need to include several crucial features. Here’s what makes a platform successful:

1. Personalized Health Assessments

Use user data to offer customized health insights.

This helps users understand their health better and make informed decisions.

2. Interactive Wellness Programs

Design engaging programs with challenges, rewards, and progress tracking.

These programs keep users motivated and actively participating in their wellness journey.

3. Comprehensive Health Education

Provide easy access to reliable, evidence-based health information.

This helps users stay informed about various health topics and make healthier choices.

4. Seamless Integration

Ensure your platform connects smoothly with wearable devices, electronic health records (EHRs), and other health technology.

This integration helps users get a complete picture of their health.

5. Strong Community Building

Create features that allow users to connect and share their experiences.

Building a supportive community encourages engagement and helps users feel connected.

6. Data Privacy and Security

Protect user data with robust security measures.

Comply with regulations like HIPAA and PIPEDA to ensure user information is secure and private.

According to a report by Cybersecurity Ventures, the cost of cybercrime is expected to reach USD 10.5 trillion annually by 2025.

Investing in strong security protocols can help protect your users and avoid costly breaches.

Going Beyond Sharecare: How You Can Stand Out in the Wellness Space

In creating a standout health and wellness platform, going beyond basic features is crucial. Here’s how you can build a competitive edge:

1. Leverage Data Analytics and Insights

Data analytics is at the heart of a successful wellness platform.

By harnessing user data, you can uncover valuable insights into health trends and behaviors.

This allows you to offer personalized recommendations and improve user experience.

Example

Fitbit’s acquisition by Google shows the power of data in health and wellness.

Fitbit’s vast data collection on user activity and health metrics provides insights that help users improve their lifestyles.

2. Leverage AI and Machine Learning

These technologies enable predictive analytics, automate personalized health recommendations, and streamline administrative tasks.

For instance, AI can anticipate user needs based on past interactions, while machine learning algorithms can refine health insights and engagement strategies over time, making your platform smarter and more responsive.

Example

IBM Watson Health uses AI to analyze medical data and provide personalized treatment recommendations.

This approach helps in identifying patterns and predicting health outcomes, enhancing patient engagement.

Important:

If you want advanced features in your wellness platform, make sure to partner with an experienced healthcare vendor. Don’t settle for just a freelancer or an inexperienced company. Healthcare is complex, and professional expertise is crucial to avoid future issues and ensure your platform’s success.

Custom App vs. Subscription-Based Platforms: What You Should Choose

Sharecare is an example of a popular subscription-based wellness platform.

While it offers many valuable features, it operates on a subscription model with inherent limitations in customization and integration.

Ultimately, if you prioritize customization and want a solution that fits perfectly with your needs, a custom wellness app is likely the better choice.

Custom Wellness App

  • Cost: Initially, the cost is higher, but you’ll save money in the long run. No ongoing subscription fees mean better cost-efficiency over time.
  • Usage: You have unlimited access to any number of users and wellness programs. No restrictions on how many people can use the app.
  • Customization: You can tailor the app to fit your specific needs and internal processes. This flexibility allows for a unique user experience that aligns with your goals.
  • Integration: Easily integrate with all your existing business apps and systems. This ensures a seamless flow of information and functionality.
  • Investment and ROI: Although the upfront investment is greater, it leads to a higher return on investment (ROI) by providing a solution that grows with your needs.

Subscription-Based Wellness Platform

  • Cost: Lower initial cost but comes with recurring monthly fees. This can add up over time, potentially costing more in the long run.
  • Usage: Typically, there is a per-user charge. For example, you might pay around $8 per user each month.
  • Customization: Limited customization options. These platforms generally follow a one-size-fits-all model, which may not fully meet your specific needs.
  • Integration: Integration options are limited to supported apps and platforms. This can restrict how well the platform fits into your existing system.
  • Investment and ROI: Lower initial investment but offers a lower ROI compared to a custom solution.

Looking to Build Your Own Health & Wellness Platform? We’re Here to Help!

At SyS Creations, we’re more than just a healthcare tech company—we’re your partners in creating something exceptional.

Based in Burlington, Ontario, we’ve spent over a decade honing our expertise exclusively in healthcare.

Building apps is our passion, and we know what it takes to turn your vision into reality.

We understand that a successful wellness platform needs both top-notch technology and strong business support.

That’s why we offer more than just coding—we provide a collaborative team of designers, compliance experts, business consultants, and researchers dedicated to your project’s success.

Our extensive experience ensures we can incorporate the latest advancements in telemedicine and wellness tech.

If resources are a concern, we also offer white-label solutions that can be customized to meet your needs without requiring extensive coding knowledge.

Want to see what we can do? Check out our portfolio and explore how our white-label portals can be tailored to fit your goals.

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And if you’re ready to take the next step, let’s bring your dream app to life.

Contact us for a live demo and let’s discuss how we can make your vision a reality.

Reach out to us at hello@syscreations.com or call us at +1 905 635 7574.