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How to Build a Value-based Healthcare Business Model + Top Profitable Healthcare Monetization Strategies

Quick Summary: Without a profitable business model, even the most extraordinary healthcare service or product business can get lost. Though everyone knows the importance of good business models, they somewhere fail to infuse value into the business model they choose to adopt.

Thus, in this blog, we are going to share how to build a value-based healthcare business model and top profitable healthcare monetization strategies that add value and work best for all stakeholders.

But before we move further, let us clarify that we are discussing the business models of modern healthcare service and product business which they run online through mobile or web apps.

What is a business model? A new perspective

Generally, people believe that the business model is all about making good money. Yes, they are true – but at a certain point.

Because a business model is making good money while delivering value to the customers and ensuring that you have qualified tech infrastructure to support new innovative business models.

For instance, several healthcare startups make money by adopting subscription plans. So, to support this revenue model, you must have a robust tech infrastructure to first sell subscriptions and then manage it through a dashboard.

In addition to this, the fundamental factor that defines the success of any business model in this modern age is the value. Value is nothing but the solution to problems your customers are facing and the way you solve those problems.

The best example here is telemedicine apps. These apps deliver value in the form of fast, affordable and easy access to care. In other words, these apps deliver value by solving three big problems of users – delayed, costly and difficult access to care.

Thus, whenever you decide to build a business model for your next healthcare service, keep value and tech infrastructure to deliver that value in mind! You will surely win.

Product-led growth (The newest form of value-based healthcare business model)

One essential element of the business model is that it must fuel the growth of the healthcare company.

However, a business model facilitates growth in a restricted manner as everything that deals with money has certain limitations. But when it comes to the product and the experience it delivers to users, there are no limitations.

Hence, several new-age healthcare startups work aggressively on product-led growth and work very casually on business models. They make their healthcare product (software or hardware) so good that it sells by itself.

They don’t have to rely heavily on business models. They rely only on the experience they deliver through their product. Because, they know people may forget service or product, but they never forget how you make them feel and treat them.

Thus, it is crucial to not only focus on the business model but also focus on the product and its experience.

Remember, you don’t have to sell healthcare services or products, but you have to sell experience!

How to build a value-based healthcare business model?

For more clarity, let us give you an example of an online medicine delivery service and building its value-based healthcare business model in real-time.

Step #1: Find problems

You are able to deliver value only when you have an understanding of the problems your targeted users are facing.

In this case of online medicine delivery service, the problems customers are facing are long queues at pharmacies, travelling time and costs, high prices, inconvenience, etc.

So, once you know the problems, go next.

Step #2: Define solutions (values)

You know the problems. Now, measure how your service or product solves those problems. These solutions are called values.

In the example above, the values are on-demand medicine delivery, price comparison, fast service access, doorstep delivery, no requirements for travelling etc.

Step #3: Monetize values

This is a very crucial step. Here, you monetize values. In other words, you define how and how much you are going to charge for the values you deliver.

Remember, you don’t have to charge for the services or products you deliver. But charge for the values you deliver. And always monetize the values in such a way that it works for everyone.

In the example above, we monetize values by charging a delivery fee per kilometre, or by charging for only medicines and not delivery or selling affordable subscription plans.

(We are charging this for the values we deliver, not for the medicine delivery service.)

Step #4: Build tech infrastructure

A single stakeholder never runs a business model. There are always multiple stakeholders involved in it. Thus, it is not feasible to deliver values if you manage everything in an offline manner. You must have tech infrastructure to manage the role of each stakeholder and control how they deliver values.

For example, in our example of medicine delivery service, there are three major stakeholders – customers, pharmacies and delivery executives. To make sure they interact with the ‘business model’ easily, we must give them easy access to an online platform.

Step #5: Measure values

You must continuously monitor whether your customers comprehend the values you think you are delivering. And are they acknowledging the importance of values? Because, if they don’t, you have to make them realize it. After all, the business model is visible. But values aren’t. It can only be felt!

In our example of a medicine delivery service, we have to ensure our customers understand the importance of ordering medicines online. Because, if they don’t understand it, we can never sell them our values.

Thus, we have to make them realize that online medicine ordering is a privilege by giving them the opportunity to feel it by themselves.

Top healthcare monetization strategies that always work profitably

These monetization strategies work in most cases. But we encourage you to optimize it as per your business practice, market requirements and business goals.

1) Freemium model

This is a widely used monetization strategy in all types of healthcare apps and platforms. Under this model, a user can access a certain number of app or platform services and features for free of cost. But to access all features or services, he must pay a fixed fee.

The major catch here is that your online platform must have advanced and useful features that users consider worth paying money for. And another catch is that your healthcare platform must have valuable free features that make users go crazy over it.

In short, you can easily adopt the freemium model when you have a very feature-packed online healthcare platform. (And because of its high dependency on features, it does not work perfectly in MVP apps which only have basic and common features.)

2) Subscription plans

Where the majority of healthcare businesses struggle is building a loyal customer base. And where the majority of consumers struggle is accessing the same healthcare services multiple times while getting it every time in an affordable manner.

Subscription plans solve both of these challenges. It facilitates consumers to buy an annual or monthly subscription plan and receive care multiple times in a very affordable manner.

And with this, healthcare businesses can build a loyal customer base as a subscription plan makes users stick to your healthcare brand for a very long period of time. (A family subscription plan is the most workable plan in the healthcare industry!)

3) Pay-per-service with surge pricing

If you are providing healthcare services, you can opt-in for this monetization strategy. Under which, you charge a fixed fee for the healthcare services your users seek.

One practical way to make more money under the pay-per-service model is surge pricing.

You can introduce a surge pricing model like Uber. However, unlike Uber, you don’t have to charge extra when the demand is high, but when there is a holiday, weekend or midnight.

4) Corporate partnerships

This is the most mature way of making money as a healthcare startup or business. Under this model, you tie up with employers to let them offer your healthcare services and products to their employees.

The way you make money is simple. You take a fixed monthly fee for each employee. So, if you charge $20 per employee and if an employer offers your services to 100 employees, you receive $2000 every month.

However, the fundamental requirement here is a dashboard for employers from which they can manage how their employees seek and receive your healthcare services or products.

There is one more monetization strategy called 3rd party ads. But we don’t promote it as it kills the user experience.

Need help with medical business and technology? We’re healthcare business and tech ninjas

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In our 7+ years of experience, we have worked with individual healthcare providers, healthcare startups, government agencies and healthcare enterprises and helped them to generate millions of dollars with the perfect fusion of outstanding healthcare tech products and profitable business models.

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