You are able to deliver value only when you have an understanding of the problems your targeted users are facing.

In this case of online medicine delivery service, the problems customers are facing are long queues at pharmacies, travelling time and costs, high prices, inconvenience, etc.

So, once you know the problems, go next.

You know the problems. Now, measure how your service or product solves those problems. These solutions are called values.

In the example above, the values are on-demand medicine delivery, price comparison, fast service access, doorstep delivery, no requirements for travelling etc.

This is a very crucial step. Here, you monetize values. In other words, you define how and how much you are going to charge for the values you deliver.

Remember, you don’t have to charge for the services or products you deliver. But charge for the values you deliver. And always monetize the values in such a way that it works for everyone.

In the example above, we monetize values by charging a delivery fee per kilometre, or by charging for only medicines and not delivery or selling affordable subscription plans.

(We are charging this for the values we deliver, not for the medicine delivery service.)

A single stakeholder never runs a business model. There are always multiple stakeholders involved in it. Thus, it is not feasible to deliver values if you manage everything in an offline manner. You must have tech infrastructure to manage the role of each stakeholder and control how they deliver values.

For example, in our example of medicine delivery service, there are three major stakeholders – customers, pharmacies and delivery executives. To make sure they interact with the ‘business model’ easily, we must give them easy access to an online platform.

You must continuously monitor whether your customers comprehend the values you think you are delivering. And are they acknowledging the importance of values? Because, if they don’t, you have to make them realize it. After all, the business model is visible. But values aren’t. It can only be felt!

In our example of a medicine delivery service, we have to ensure our customers understand the importance of ordering medicines online. Because, if they don’t understand it, we can never sell them our values.

Thus, we have to make them realize that online medicine ordering is a privilege by giving them the opportunity to feel it by themselves.

This is a widely used monetization strategy in all types of healthcare apps and platforms. Under this model, a user can access a certain number of app or platform services and features for free of cost. But to access all features or services, he must pay a fixed fee.

The major catch here is that your online platform must have advanced and useful features that users consider worth paying money for. And another catch is that your healthcare platform must have valuable free features that make users go crazy over it.

In short, you can easily adopt the freemium model when you have a very feature-packed online healthcare platform. (And because of its high dependency on features, it does not work perfectly in MVP apps which only have basic and common features.)

Where the majority of healthcare businesses struggle is building a loyal customer base. And where the majority of consumers struggle is accessing the same healthcare services multiple times while getting it every time in an affordable manner.

Subscription plans solve both of these challenges. It facilitates consumers to buy an annual or monthly subscription plan and receive care multiple times in a very affordable manner.

And with this, healthcare businesses can build a loyal customer base as a subscription plan makes users stick to your healthcare brand for a very long period of time. (A family subscription plan is the most workable plan in the healthcare industry!)

If you are providing healthcare services, you can opt-in for this monetization strategy. Under which, you charge a fixed fee for the healthcare services your users seek.

One practical way to make more money under the pay-per-service model is surge pricing.

You can introduce a surge pricing model like Uber. However, unlike Uber, you don’t have to charge extra when the demand is high, but when there is a holiday, weekend or midnight.

This is the most mature way of making money as a healthcare startup or business. Under this model, you tie up with employers to let them offer your healthcare services and products to their employees.

The way you make money is simple. You take a fixed monthly fee for each employee. So, if you charge $20 per employee and if an employer offers your services to 100 employees, you receive $2000 every month.

However, the fundamental requirement here is a dashboard for employers from which they can manage how their employees seek and receive your healthcare services or products.