What is PCD in the Pharmaceutical Industry?
PCD (Propaganda-Cum-Distribution) is a prevalent business model in the pharmaceutical industry, wherein companies provide marketing support and distribute their products through retail pharmacies.
Retail pharmacies act as intermediaries between pharmaceutical manufacturers and end consumers.
It ensures that medications and healthcare products are readily accessible to patients.
Efficient inventory and supply chain management within the PCD model is essential to maintain a steady flow of products and meet the increasing demand.
The Role of Retail Pharmacies in Inventory and Supply Chain Management
Retail pharmacies play a vital role in managing inventory and streamlining the supply chain.
They are responsible for
- Ensuring the pharmaceutical products availability (wide range)
- Managing stock levels
- Optimizing the supply process
To accomplish these tasks effectively, retail pharmacies employ various strategies.
Retail Pharmacy Strategies for Effective Pharmacy Management
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By investing in efficient inventory and supply chain management, retail pharmacies can
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- Improve customer satisfaction
- Contribute to the overall growth of the industry
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