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Healthcare App Development Project in Australia will be a Success With this Approach and Knowledge

Unlike the USA and Canada, the healthcare revolution has yet to hit Australia.

Thus, the Australian healthcare market has great space available for healthcare digital solutions including healthcare mobile apps.

Healthcare staffing crises, ambulance crises, and senior care crises are leaving healthcare providers, hospitals, the government, and patients with no choice but to adopt healthcare digital solutions.

Hence, it is a great opportunity for you to go for healthcare app development in Australia to build a robust healthcare app.

But wait… chances for a disaster are very high.

Only a valid approach and knowledge can help you avoid it.

An Insight into the Australian Healthcare Mobile App Market

By 2028, the global market size for mHealth (mobile health) will reach over $410 billion and Australia will be among the leading regions.

The top driving factors that will drive the crazy growth of the Australian healthcare mobile app market will be affordable development technologies, very high smartphone adoption, diverse healthcare challenges, a growing aged population, and existing loopholes in the overall healthcare ecosystem.

Top Australian hospitals and pharmacy chains will adopt mobile solutions on a large scale to provide all non-life-threatening medical services online to create time for overburdened healthcare staff by reducing patient footprints.

In addition to this, healthcare app solutions will emphasize solving healthcare accessibility challenges in remote places – especially in Western Australia and the Northern Territory.

Urban areas of Victoria and NSW such as Melbourne and Sydney will lead healthcare AI, big data, and IoT adoption in Australia’s healthcare ecosystem.

This way, the future of the Australian healthcare ecosystem is very promising as demand is high and a large room is available for new healthcare startups to serve Aussies who have been highly affected by the delayed and highly clogged-up healthcare system.

Thus, we never directly code the app. We first carry out aggressive market research to know what’s lacking, what users are expecting, and how to fit your app in that market perfectly!

Healthcare App Ideas That Are Most Likely to Dominate the Next Decade in the Australian Healthcare Market

You might already have a healthcare app idea.

But knowing these ideas – hand-picked by our healthcare IT professionals can help you polish your existing ideas or come up with completely new ideas.

1. Telemedicine App

There is nothing special about this, but that’s the beauty of it.

The idea of a telemedicine app is so simple that it addresses the needs of almost all patients in Australia.

By building a telemedicine app, you can enable patients to have easy access to GPs and receive healthcare services completely online.

There are multiple telemedicine apps already there in Australia.

However, the market size of telemedicine is so huge that it can still accommodate several other telemedicine apps!

2. Online Pharmacy App

The majority of pharmacies in Australia serve patients in an offline manner.

So, you have a great opportunity to build an online pharmacy app that facilitates patients to receive medicine directly at their doorstep.

In Canada and the USA, several pharmacy apps have raised millions and earned the unicorn throne.

The best thing about online pharmacy apps is that you can generate multiple revenue streams by selling medical devices, OTC drugs, supplements, and wellness products.

3. Mental Health App

The mental health crisis is real and to deal with it, people prefer to use mobile apps as mobile apps are easily accessible, free (or very affordable), and smart.

By setting up the goal and following the activities and instructions suggested by the mobile app, users can attain the highest level of mental wellness.

The success recipe for mental health mobile apps is outcome-driven online therapies which are clinically backed.

The freemium model is the best monetization strategy for mental health apps.

4. Women's Wellness App

Women experience unique health and wellness challenges that require a dedicated app to solve those challenges.

Thus, you should build a specific app for women that is designed and built to help women in their wellness journey.

For example, you can build a period tracker app like Flo, you can build a mental health app specifically designed for women, and similarly, you can build a women-specific weight management app.

The best idea here is to build an app that helps women deal with challenges associated with menopause.

5. GP Booking App (Doctor Marketplace)

There is still a very big user group who prefer to have an in-person visit with a GP with a prior appointment booking.

So, for them, you can build a GP booking app or doctor marketplace from where users can find all nearby GPs, explore their services, fees, & times, and book appointments without having to call anyone.

In addition to this, there are many other solid healthcare app ideas that you must consider if you’re planning to go for healthcare app development in Australia.

6. Mental health for students
7. Teledentisty app
8. eCommerce app for skincare (prescription)
9. On-demand caretaker booking app
10. On-demand healthcare staffing app

But remember, no matter how epic your idea is, it can turn into a disaster if you don’t execute it the right way!

How to Execute a Healthcare App Idea into Reality? The Complete Healthcare App Development Approach

We have been dealing with healthcare app development for 8+ years and one thing we have learned is, project delivery and app development are two different things.

Thus, we follow two separate processes for your assured success without any disaster.

App Development Process

healthcare app development approach

Project Delivery Approach

project delivery approach

How to Make Money with Healthcare Apps in Australia?

Monetization is a very real struggle for all healthcare apps.

Lately, it has become very crucial for healthcare apps to have multiple revenue streams to survive in the market with a good financial score.

The following are the top tested and trusted monetization strategies for your healthcare app to claim good ROI.

1. Pay Per Service

If you’re providing any healthcare or wellness service from your healthcare app, you can charge patients based on each service they choose.

For instance, if you are providing online medical consultation, you can charge patients a fixed fee for each virtual consultation session.

2. Subscription Plans

You can build a loyal customer base by letting them access your healthcare services via your app by paying a monthly or yearly subscription fee.

One example of a subscription plan is a family subscription plan under which a subscriber can access your services for his/her entire family.

3. Freemium Model

Under the freemium model, you allow all of your users to access only basic and common app features for free.

But to use all advanced or premium features, you charge them a fixed fee.

A very important aspect of the freemium model is making users so habituated to your app that they are ready to explore your app in detail by paying a fee.

4. Corporate Partnership

You can tie up with employers and even different healthcare settings to allow them to utilize your healthcare platform for their internal use.

Here, you can either charge a fixed fee or a fee based on the number of users.

For example, if an employer leverages your platform to offer healthcare services to his/her employees, you can charge some $10 per month for every employee.

Pro tip: You don’t have to sell healthcare services, you have to sell experience. Because, people may forget services, but not the experience!

How to Hire the Best Healthcare App Developers in Australia?

Needless to say, if you have a big idea and game-changing vision in mind, always go for a healthcare app development company, rather than hiring freelance developers.

When it comes to choosing a medical app development company in Australia, make sure you validate the following things.

  • Their prior experience in healthcare IT projects
  • Their healthcare IT understanding
  • Their team structure
  • Their healthcare mindset and healthcare IT passion
  • Their post-app-delivery support
  • Their app development and project delivery process
  • Their healthcare clients
  • Their healthcare compliance knowledge
  • Their understanding of clinical workflows and clinical protocols

Hiring a healthcare-specific IT company is half the battle won. Because, they have a similar vision, mindset and passion for healthcare that you have!

Choosing between Healthcare White-Label App vs Custom Healthcare App vs MVP Healthcare App

Let’s first understand the difference between white-label, custom, and MVP healthcare apps.

  • A white-label healthcare app is a pre-developed app that you can acquire from an IT company after customizing its UI as per your branding.
  • A custom app is an app that is developed specifically for you from scratch while following the entire product development lifecycle.
  • An MVP healthcare app is an app with only basic and common features.

Choosing one of these three options is very crucial as it influences your budget and the fate of your healthcare app idea.

So, let us help.

Go for a White-Label Healthcare App

  • When your app idea is very common, such as telemedicine
  • When you want to launch your app in the market within 1 month
  • When you have a medium investment cap

Go for Custom Healthcare App Development

  • When your app idea is very unique
  • When you have at least 6 months to launch your app in the market
  • When you have a large investment cap

Go for the MVP Healthcare App

  • When your app idea is very unique
  • When you have at least 3 months to launch your app in the market
  • When you have a low investment cap

Thus, the moral of the story is that go for white-label only when you are okay with acquiring a healthcare app that is not developed exclusively for you!

Go for a custom or MVP healthcare app when you want to build an exclusive app for an exclusive idea with an exclusive user experience!

But here, you have to wait as it takes time to build a masterpiece from scratch.

How to Save Costs on Healthcare App Development in Australia if You Have a Low Investment Cap?

Chances are you have a low investment cap.

If so, here are the top practical ways you can still make your healthcare app idea a reality – all within your budget.

1. MVP App

You can consider building an MVP app.

Since an MVP healthcare app is equipped with only basic and common features, it takes less time for developers to code the app and thus, the development cost automatically decreases.

Once you test the app in the real market, you can upgrade it by adding more features in different phases to keep financial risk very low.

2. Cross-Platform App

If not MVP, you can build a full-fledged and feature-packed cross-platform healthcare app.

A cross-platform app works on both iOS and Android devices with a single codebase.

Meaning, that developers have to write code only one time which reduces development time and cost.

3. Progressive Web App (PWA)

You can also consider Progressive Web App (PWA) which looks and works the same as a mobile app but opens on web browsers.

Building PWA is almost 20 to 40% more affordable than building a mobile app.

PWA supports some of the advanced features such as background updates, offline access, fast reloading, engaging UI/UX, etc.

Confused between all of these? Don’t worry. We’ll solve all your doubts with working examples in our first discovery call.

Check Out Our Case Studies of Delivering Clinical Value and Peace of Mind to Our Healthcare Clients

In case you are still wondering, we are an Ontario-based team of healthcare developers, business analysts, compliance specialists, UI/UX designers, and QA engineers who are passionate about healthcare and have the vision to not let our kids experience the same healthcare we grew up experiencing!